PEACH
A small-footprint urban mobility vehicle developed from occupant package through exterior surfacing and colour and finish.
- Client
- Peach Ltd
- Sector
- Mobility
- Year
- 2023
- Capabilities
- Industrial Design, Visualization, CMF, Research
Challenge
At this size every millimetre is packaging. The vehicle had to feel safe and considered rather than improvised, while keeping the footprint that makes it useful in a city.
User and product research
Urban use patterns — parking, short trips, loading and getting in and out in tight spaces — set the proportions and the opening strategy.
Industrial design
A soft, continuous body with a high glass canopy that lifts clear of the door aperture; details are kept quiet so the vehicle reads as friendly rather than novelty.
Human factors
Ingress with the canopy raised, seated visibility and reach to controls were validated on a full-scale occupant package.
Prototype and testing
Scale and full-size studies checked the canopy sweep, sill height and stance before surfaces were frozen.
Final solution
A production-directed exterior design and CMF package for a compact urban EV.
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